A new automotive paradigm

Dec 14, 2018

When we introduced the Z3 Roadster, the event won international attention from the automotive press. The new car received glowing coverage. The event was smart, participatory, interactive. We created a state of the art classroom environment for presentations from design, engineering and distribution leadership. We created a museum that showcased BMW roadsters which put the new model in grand perspective. And we curated a fantastic drive through challenging mountain roads to put the car through it's paces. The press arrived in waves of 60, flown in from all over the world to participate in the event. When automakers want to get attention for their cars, they trust us to create an event that connects with their primary and tertiary audience.

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